I’ve been thinking about how the knowledge we create in the research and analytics process makes its way through an organization. First, when you commission a study, only a couple... read more →
It makes a lot of sense to take advantage of survey platforms and online communities to perform your own research. The turnaround and the cost savings are great. While the... read more →
We’ve turned the calendar and are into a new year. It’s a great time to ask if your business is headed in the right direction or if you need... read more →
Do you remember the last time you moved? It was probably one big, giant, pain in the you-know-what. I bet you even have a few boxes in the attic or... read more →
So you’re a corporate researcher and you’ve decided to write, program and analyze your surveys in-house. In the last few years, you’ve watched the technology for conducting your own surveys... read more →
It pays to look at your data, to dig deeper than percentages based on total respondents. It's critically important to know where your data come from. Here's a longer article about a... read more →
Every organization needs to do research to understand their consumer. Small budgets shouldn't be an excuse, there are ways to utilize accessible resources to help you position your marketing strategy... read more →
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