Cara Kelly has more than 20 years of experience in the marketing research and consumer insights field. Prior to founding Storypoint, Cara served as Vice President of Knowledge and Insights at Dairy Management Inc. (DMI) and helped companies such as Sara Lee (Tyson Foods), MarketVision Research, Promotion Decisions (GfK) and Arbor Research (GfK).
So you’re a corporate researcher and you’ve decided to write, program and analyze your surveys in-house. In the last few years, you’ve watched the technology for conducting your own surveys... read more →
Every organization needs to do research to understand their consumer. Small budgets shouldn't be an excuse, there are ways to utilize accessible resources to help you position your marketing strategy... read more →