Storypoints of Interest
Dec 02
We can work with small budgets to help small business understand their consumers.

Research Can Benefit A Small Business

Every organization needs to do research to understand their consumer. Small budgets shouldn’t be an excuse, there are ways to utilize accessible resources to help you position your marketing strategy to generate growth. This article is older, but it has good starting places if you’ve never done any market research before.



Cara Kelly

Founder at Storypoint
Cara Kelly has more than 20 years of experience in the marketing research and consumer insights field. Prior to founding Storypoint, Cara served as Vice President of Knowledge and Insights at Dairy Management Inc. (DMI) and helped companies such as Sara Lee (Tyson Foods), MarketVision Research, Promotion Decisions (GfK) and Arbor Research (GfK).
Cara Kelly