It pays to look at your data, to dig deeper than percentages based on total respondents. It’s critically important to know where your data come from.
Here’s a longer article about a pollster, Ann Selzer from Iowa, and how cross tabs were crucial early on in her career. (This comes up in the 3rd section of the article.)
And we love that FiveThirtyEight gives us lots to think about regarding data.
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