Storypoints of Interest
Mar 28
Research World and the New Manifesto for the Insights Industry

With so much data and so many tools, how do we approach making business decisions about our customers? Here’s a great article from Research World, Esomar’s magazine.

Cara Kelly

Founder at Storypoint
Cara Kelly has more than 20 years of experience in the marketing research and consumer insights field. Prior to founding Storypoint, Cara served as Vice President of Knowledge and Insights at Dairy Management Inc. (DMI) and helped companies such as Sara Lee (Tyson Foods), MarketVision Research, Promotion Decisions (GfK) and Arbor Research (GfK).
Cara Kelly