With so much data and so many tools, how do we approach making business decisions about our customers? Here’s a great article from Research World, Esomar’s magazine.
Founder at Storypoint
Cara Kelly has more than 20 years of experience in the marketing research and consumer insights field. Prior to founding Storypoint, Cara served as Vice President of Knowledge and Insights at Dairy Management Inc. (DMI) and helped companies such as Sara Lee (Tyson Foods), MarketVision Research, Promotion Decisions (GfK) and Arbor Research (GfK).
Latest posts by Cara Kelly (see all)
- Research World and the New Manifesto for the Insights Industry - March 28, 2019
- How big are the ripples your knowledge creates? - January 18, 2018
- Of course you’ll do DIY Research - June 21, 2017
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