It makes a lot of sense to take advantage of survey platforms and online communities to perform your own research. The turnaround and the cost savings are great. While the platforms aren’t ideal for every type of research, Tyler Kettle suggests they can build your team’s credibility within your organization. Check out his recent article in Quirk’s.
Founder at Storypoint
Cara Kelly has more than 20 years of experience in the marketing research and consumer insights field. Prior to founding Storypoint, Cara served as Vice President of Knowledge and Insights at Dairy Management Inc. (DMI) and helped companies such as Sara Lee (Tyson Foods), MarketVision Research, Promotion Decisions (GfK) and Arbor Research (GfK).
Latest posts by Cara Kelly (see all)
- Research World and the New Manifesto for the Insights Industry - March 28, 2019
- How big are the ripples your knowledge creates? - January 18, 2018
- Of course you’ll do DIY Research - June 21, 2017
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