Storypoints of Interest
Jun 21

Of course you’ll do DIY Research

It makes a lot of sense to take advantage of survey platforms and online communities to perform your own research. The turnaround and the cost savings are great. While the platforms aren’t ideal for every type of research, Tyler Kettle suggests they can build your team’s credibility within your organization. Check out his recent article in Quirk’s.


Cara Kelly

Founder at Storypoint
Cara Kelly has more than 20 years of experience in the marketing research and consumer insights field. Prior to founding Storypoint, Cara served as Vice President of Knowledge and Insights at Dairy Management Inc. (DMI) and helped companies such as Sara Lee (Tyson Foods), MarketVision Research, Promotion Decisions (GfK) and Arbor Research (GfK).
Cara Kelly