We Tell Data-Rich Stories

With so much on-hand—primary research, secondary data, syndicated reports, and trade publications—is anyone really looking at the whole picture to find the story or stories that matter most for your brand?

We sift through your research—all of it—and/or gather additional data as necessary, connecting the dots to pull out a bigger, sharper picture of your brand’s equity, your target consumer, or macro trends in the marketplace.

We Identify Knowledge Gaps

Maybe all that research you have leans too “tactical”…or too “strategic.” Our expertise as a second-pair-of-eyes can help you find the right balance.

Storypoint can fill those gaps—with the right knowledge or right research method—so you’ll have an easier decision-making process, and tell a story that generates more impact and gets better results.

We Pick Up the Slack

In the era of “do more with less,” your research staff is often overwhelmed by day-to-day deliverables. It’s easy to get bogged down in details and miss the larger story.

Storypoint has the capability to become an extension of your research arm. When your team is maxed out, we can pick up the ball and keep it moving forward. Or we’ll take on that extra project no one else has time for.

We Share Unique Expertise

Maybe you want richer information to help you make better decisions, but marketing research is not your strong suit.

Think of Storypoint as your on-demand insights department. We’ll advise you on methodologies, sample composition, and questionnaire design—all in service of finding actionable insights that generate results. We can also train or mentor staff as needed.