Every organization needs to do research to understand their consumer. Small budgets shouldn’t be an excuse, there are ways to utilize accessible resources to help you position your marketing strategy to generate growth. This article is older, but it has good starting places if you’ve never done any market research before.
Read more at SmallBizTrends.com
Founder at Storypoint
Cara Kelly has more than 20 years of experience in the marketing research and consumer insights field. Prior to founding Storypoint, Cara served as Vice President of Knowledge and Insights at Dairy Management Inc. (DMI) and helped companies such as Sara Lee (Tyson Foods), MarketVision Research, Promotion Decisions (GfK) and Arbor Research (GfK).
Latest posts by Cara Kelly (see all)
- Research World and the New Manifesto for the Insights Industry - March 28, 2019
- How big are the ripples your knowledge creates? - January 18, 2018
- Of course you’ll do DIY Research - June 21, 2017
Comments are closed.